PGDM in Marketing Management Pune
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What is PGDM Marketing?
The PGDM in Marketing Management is a full-time postgraduate diploma program in Pune that trains students for marketing professions. It is one of Pune's most popular PGDM programs, with excellent job prospects and pay. ISB&M Pune's PGDM in Marketing is an excellent course choice for those looking to advance their sales and marketing careers.
Why PGDM in Marketing?
The PGDM in Marketing program is intended to train students for sales and marketing careers. While it is one of the most demanding sectors to operate in, it attracts some of the most dedicated, creative, and talented individuals. Therefore, there are many career opportunities available after completing a PGDM in Marketing Management in Pune, and applicants can expect to earn a respectable salary on average.
Why PGDM in Marketing at ISB&M Pune?Overview
The course introduces students to general management principles and provides them with a comprehensive view of marketing's reach and importance in today's businesses.The Post Graduate Diploma in Marketing Management in Pune prepares students to be highly innovative and goal-oriented marketing professionals by teaching them the ins and outs of the contemporary business world. The PGDM in Marketing Management in Pune is designed to address the educational needs of students. The institute's programs are classified as either general or specialized based on specialization level.
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Concepts, ideas, and industry-focused projects are all part of the PG Diploma in Marketing Management in Pune. In addition, design Thinking (case method), self-guided analysis, modeling, fieldwork, and practitioners' perspectives are among the pedagogy approaches used in the classrooms by the faculties of ISB&M Pune.Important Learning goals for students from this course are:
- LG1: To develop marketing and brand management skills needed for successful marketing managers
- LG2: To use marketing expertise to examine company issues and business situations from various angles
- LG3: To develop coordination, communication, teamwork, and leadership abilities.
- LG4: To learn key aspects of marketing management research and developing go market strategy plan
- LG5: To gain a holistic and global outlook on Strategic Marketing Management to succeed in multinational corporations.
Structure of the Program
Post Graduate Diploma in Marketing Management in Pune was carefully planned with business expectations, existing shortages, and future requirements in mind. Courses in the curriculum merge management and marketing roles, resulting in an application-based management paradigm common in developed countries
Six trimesters and two years make up the whole schedule. Each Trimester lasts roughly three months. To complete the PGDM program, a student must complete 135 credits of coursework. There are core and elective classes in the course program. Students can choose between a dual specialization and a marketing management specialization.
Subject Lists to be shown Trimester WiseCourse content (Subjects for each Trimester
|1||Marketing Management I||Core||Trimester 1|
|2||Marketing Management II||Core||Trimester II|
|3||Sales & Distribution||Elective||Trimester III|
|4||Consumer Behavior||Elective||Trimester III|
|5||Product & Brand Management||Elective||Trimester III|
|6||Services Marketing||Elective||Trimester III|
|7||Qualitative Marketing Research||Elective||Trimester III|
|8||Quantitative Marketing Research||Elective||Trimester IV|
|9||B2B Marketing||Elective||Trimester IV|
|10||Marketing of Financial Services||Elective||Trimester IV|
|11||Customer Relationship Management||Elective||Trimester IV|
|12||Rural Marketing||Elective||Trimester V|
|13||Retail Management||Elective||Trimester V|
|14||Digital Marketing||Elective||Trimester V|
|15||Integrated Marketing Communication||Elective||Trimester V|
|16||Marketing Metrics||Elective||Trimester V|
|17||Strategic Marketing||Elective||Trimester VI|
|18||International Marketing||Elective||Trimester VI|
|19||Luxury Marketing||Elective||Trimester VI|
|20||Responsible & Sustainable Marketing||Elective||Trimester VI|
Bachelor's degree in any discipline with a minimum of 50% marks (for General category) and 45% marks (for Reserved Category) having Indian nationality. Candidates appearing for final year bachelor's degree examinations can also apply, provided they complete all degree requirements by September 30, 2021. All AICTE programs require a test score (CAT, XAT, MAT, CMAT) and 50% in graduation.
Post Graduate Diploma in Management (Marketing Management) at ISB&M is a two-year residential program in Pune.
Potential careers Job opportunities after PGDM in MarketingSome of the common industries that provide job opportunities after completing a PG Diploma in Pune are listed below.
- FMCG/FMCD Companies
- Retail & E-Commerce Companies
- Financial Services Providers
- Tourism Companies
- Media & Advertising Companies