PGDM in Marketing Management Pune

Get Program Overview

What is PGDM Marketing?

The PGDM in Marketing Management is a full-time postgraduate diploma program in Pune that trains students for marketing professions. It is one of Pune's most popular PGDM programs, with excellent job prospects and pay. ISB&M Pune's PGDM in Marketing is an excellent course choice for those looking to advance their sales and marketing careers.

Why PGDM in Marketing?

The PGDM in Marketing program is intended to train students for sales and marketing careers. While it is one of the most demanding sectors to operate in, it attracts some of the most dedicated, creative, and talented individuals. Therefore, there are many career opportunities available after completing a PGDM in Marketing Management in Pune, and applicants can expect to earn a respectable salary on average.

Why PGDM in Marketing at ISB&M Pune?


The course introduces students to general management principles and provides them with a comprehensive view of marketing's reach and importance in today's businesses.The Post Graduate Diploma in Marketing Management in Pune prepares students to be highly innovative and goal-oriented marketing professionals by teaching them the ins and outs of the contemporary business world. The PGDM in Marketing Management in Pune is designed to address the educational needs of students. The institute's programs are classified as either general or specialized based on specialization level.

Placement Rate

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Course Highlights

Concepts, ideas, and industry-focused projects are all part of the PG Diploma in Marketing Management in Pune. In addition, design Thinking (case method), self-guided analysis, modeling, fieldwork, and practitioners' perspectives are among the pedagogy approaches used in the classrooms by the faculties of ISB&M Pune.

Important Learning goals for students from this course are:
  • LG1: To develop marketing and brand management skills needed for successful marketing managers
  • LG2: To use marketing expertise to examine company issues and business situations from various angles
  • LG3: To develop coordination, communication, teamwork, and leadership abilities.
  • LG4: To learn key aspects of marketing management research and developing go market strategy plan
  • LG5: To gain a holistic and global outlook on Strategic Marketing Management to succeed in multinational corporations.

Structure of the Program

Post Graduate Diploma in Marketing Management in Pune was carefully planned with business expectations, existing shortages, and future requirements in mind. Courses in the curriculum merge management and marketing roles, resulting in an application-based management paradigm common in developed countries

Six trimesters and two years make up the whole schedule. Each Trimester lasts roughly three months. To complete the PGDM program, a student must complete 135 credits of coursework. There are core and elective classes in the course program. Students can choose between a dual specialization and a marketing management specialization.

Subject Lists to be shown Trimester Wise

Course content (Subjects for each Trimester
1 Marketing Management I Core Trimester 1
2 Marketing Management II Core Trimester II
3 Sales & Distribution Elective Trimester III
4 Consumer Behavior Elective Trimester III
5 Product & Brand Management Elective Trimester III
6 Services Marketing Elective Trimester III
7 Qualitative Marketing Research Elective Trimester III
8 Quantitative Marketing Research Elective Trimester IV
9 B2B Marketing Elective Trimester IV
10 Marketing of Financial Services Elective Trimester IV
11 Customer Relationship Management Elective Trimester IV
12 Rural Marketing Elective Trimester V
13 Retail Management Elective Trimester V
14 Digital Marketing Elective Trimester V
15 Integrated Marketing Communication Elective Trimester V
16 Marketing Metrics Elective Trimester V
17 Strategic Marketing Elective Trimester VI
18 International Marketing Elective Trimester VI
19 Luxury Marketing Elective Trimester VI
20 Responsible & Sustainable Marketing Elective Trimester VI

Minimum Eligibility

Bachelor's degree in any discipline with a minimum of 50% marks (for General category) and 45% marks (for Reserved Category) having Indian nationality. Candidates appearing for final year bachelor's degree examinations can also apply, provided they complete all degree requirements by September 30, 2021. All AICTE programs require a test score (CAT, XAT, MAT, CMAT) and 50% in graduation.


Post Graduate Diploma in Management (Marketing Management) at ISB&M is a two-year residential program in Pune.

Potential careers Job opportunities after PGDM in Marketing

Some of the common industries that provide job opportunities after completing a PG Diploma in Pune are listed below.
  • FMCG/FMCD Companies
  • Retail & E-Commerce Companies
  • Banks
  • Financial Services Providers
  • Tourism Companies
  • Media & Advertising Companies