PUNE Nande Campus

S. No. 44/1, 44 1/ 2, Nande Village
Pashan Sus Road, Taluka Mulshi
Pune 412 115
Dolamani Sahu: 07757029572
  020 66754651/64
  020 66754678

PUNE Mulshi Campus

Mulshi Group of Institute
Gat No. 237-243
Near Malhar Machi Resort
Sambhave Tal Mulshi
Pune 412108


A constituent of People's Empowerment Group Foundation
Premises No. 330/2, Pujali Trunk Road,
Ward No. 9, Mouza – Rajibpur, JL No. 43, 
Police Station – Budge Budge, 
Kolkata 700138, West Bengal
Landline: +91 33 24820019
Biswanath Thakur: 09230562572
Baishakhi Chatterjee: 09230562601


Plot No. 241
Sompura Industrial Area
Niduvanda Village
Sompura Hobli, Nelamangala Taluk
Bangalore 562132
080-29717901/ 080-27700169 / 27700170

Bangalore City Office

301, Anand Chambers,
# 27 Elephant Rock Road,
In front of Central library,
3rd Block, Jayanagar
Bangalore - 560 011
Dolamani Sahu: 07757029572
Landline no : 080 41612929

Lucknow City Office

B-1/96, Near Jaipuriya College,
Vineet Khand, Gomti Nagar,
Lucknow – 226010
Shimul Banerjee: 09519218833
Avijit Banerjee: 09830991821

Gurgaon City Office

Rectangle No. 41,
Maidawas Sector – 64
Gurgaon, Haryana – 122101
Vijay Kumar: 09899115369
Avijit Banerjee: 09830991821


Social Media marketing, how it affects your business?


How social media can benefit to market your business? After arrival of Social Media it’s getting more and more popular. One of the best ways to keep in touch with your friends, colleagues and relatives is through online communities. Businesses these days are using new strategies of advertising and marketing through Social Media.

Social Media provides a two way communication channel to communicate with clients, something which is not possible with common methods of marketing like television, radio and papers where you communicate to customers but customers can’t revert back to you. In around which allow customers to voice their concerns or opinion and they also get a place to connect with the suppliers or sellers and talk about their opinions and feedback.

Increases Business Exposures

To make or create public relations, social media is more efficient and much affordable way, no need of pricey ads in newspapers, TV and Radio. Social Media can also help to increase their exposure and build strong relationship in niche market. It all begins with good and valuable content that people will enjoy watching and reading. Whatever you say if it appeals to them, they will bring in their friends or colleagues and they would also share it with their friends and the cycle continues. This will help in creating good business exposure.

The Contents can be in a form of videos, pictures, articles, interesting facts and a lot more. You got to see that all the materials or contents are branded with business name and logo so that sharing can translate into precious business exposure.

Know Your Customers with Social Media

Lately popularity of social media has turned out to be one of the best ways to understand and research about your market. You have to listen to your clients are telling you so that you can understand what your business needs and what they are looking in your business.

Build Relationship through Social Media

You need to try adding as many as followers in your social networking site. However, only getting followers won’t get the job done, you need to build relationships which will help your business get exposure and grow significantly. You can also look for a service provider who will deal with your client base and offer services which are appropriate for your business. When you are able to connect your customers on Facebook, LinkedIn or Twitter than you can start exchanging beneficial referrals that can lead to boost your profits. Also with a service provider you can also look for a tactical partner who has great social authority in the target market. This influence cannot directly refer customers to you, but they can transfer to you by endorsing you.

If your business is still not into Twitter, Linkedin or Facebook then you should start connecting to these sites now. Without doubt Social Media is one of the best ways to market your business.

ISB&M Nande & Bangalore campuses, a Constituent of Peoples Empowerment Group, offers Post Graduate Diploma in Management (PGDM) in Bangalore programmes approved by the All India Council for Technical Education (AICTE). The Programme are state of the art a n d contemporary. These are supported by highly- qualified team of accomplished faculty and a robust academic infrastructure. It maintains a high standard of education and continuously strives to create a learning environment in order to make a great career