PUNE Nande Campus

S. No. 44/1, 44 1/ 2, Nande Village
Pashan Sus Road, Taluka Mulshi
Pune 412 115
Dolamani Sahu: 07757029572
  020 66754651/64
  020 66754678

PUNE Mulshi Campus

Mulshi Group of Institute
Gat No. 237-243
Near Malhar Machi Resort
Sambhave Tal Mulshi
Pune 412108


A constituent of People's Empowerment Group Foundation
Premises No. 330/2, Pujali Trunk Road,
Ward No. 9, Mouza – Rajibpur, JL No. 43, 
Police Station – Budge Budge, 
Kolkata 700138, West Bengal
Landline: +91 33 24820019
Biswanath Thakur: 09230562572
Baishakhi Chatterjee: 09230562601


Plot No. 241
Sompura Industrial Area
Niduvanda Village
Sompura Hobli, Nelamangala Taluk
Bangalore 562132
080-29717901/ 080-27700169 / 27700170

Bangalore City Office

301, Anand Chambers,
# 27 Elephant Rock Road,
In front of Central library,
3rd Block, Jayanagar
Bangalore - 560 011
Dolamani Sahu: 07757029572
Landline no : 080 41612929

Lucknow City Office

B-1/96, Near Jaipuriya College,
Vineet Khand, Gomti Nagar,
Lucknow – 226010
Shimul Banerjee: 09519218833
Avijit Banerjee: 09830991821

Gurgaon City Office

Rectangle No. 41,
Maidawas Sector – 64
Gurgaon, Haryana – 122101
Vijay Kumar: 09899115369
Avijit Banerjee: 09830991821


E-communication for smart business communication


Communication in its most literal sense is exchange and expression of ideas. Since the evolution of human civilization, there has been some way of communication. How did the earliest humans communicate? Did they use a combination of gestures, sound which expressed ideas? Well! In its crude form, individual sound, gestures were used to relate to ideas, which as evolution happened were combined, with multiple sound, gestures for better communication.

The communication used by early humans had limitations, as it could only be used between individuals in vicinity. Would there be communication between individuals who were far away? If so, would the communication be limited? History suggests, as evolution happened animals, and later human messengers were sent for communication purposes. This was also, though, privilege of the nobility and higher strata of the society. How did the people in other classes communicate? What were the means used by them?

Before the advent of early telecommunication systems; audio messages such as coded drum beats, long-blown whistles and loud whistles were used. Following this advancement in telecommunication technologies led to the use of visual signals such as beacons, smoke signals, semaphore telegraphs, signal flags and optical heliographs. As technology advanced further and so did telecommunication systems, which use telephone, telegraph, networks, radio, microwave transmission, satellites and Internet.

The communication systems used in modern times are a combination of telecommunication, electronics and Information Technology. It is a complex science, in which transfer and receive of signal happens in fraction of seconds. The devices which are used in modern telecommunication systems have very large integrated electronic circuits which enable receiving and sending signal at incredibly fast speeds. To understand the concept better, the cell phones which are the most sought medium of communication in modern times, have a transmitter and receiver. The device has integrated electronic circuits which receive and send signal from the nearest mobile tower at fraction of seconds.

Technology has enabled us to communicate anytime, anywhere. It has taken over all barriers which were faced by earlier means of communication with respect to time and cross border communication. Communication using the Internet, such as email, social media is the most used means of electronic communication. Communication through email, which became popular in the mid 1990s, has been surpassed by all other means of communication.

Is email the only way of electronic communication? What are the other means of communication used for business purposes? Other means are there such as voice mail, snail mail which can be alternated with email. But email remains the de facto means of communication for all businesses. Is email an effective means of communication? What does email offer which is missing in other means? The first and foremost advantage of email is it allows combination of text, video and audio which can be sent to multiple people at one time.

Though electronic communication mainly email offers numerous advantages, it has to be used in a way which is most effective for business communication. What are the pitfalls which users of electronic communication need to be wary of? In any email message, the language should be clear and well understood to save from the subtle traps; message should be well constructed which balances courtesy with efficiency; message should express respect for other person’s view to prevent any kind of tiff; voice message should be clear and detailed to urge receiver to call back; incoming calls should be answered effectively to make good impression on the caller; unnecessary calls should be blocked to avoid interruptions and some more. Clear and effective communication is the mantra, which cannot be replaced by any practice for a successful business. http://www.isbm.ac.in/our-campuses/isbm-pune-nande/school-of-technology.

ISB&M Nande & Bangalore campuses, a Constituent of Peoples Empowerment Group, offers Post Graduate Diploma in Management (PGDM) programmes approved by the All India Council for Technical Education (AICTE). The Programme are state of the art a n d contemporary. These are supported by highly- qualified team of accomplished faculty and a robust academic infrastructure. It maintains a high standard of education and continuously strives to create a learning environment in order to make a great career. It has a strong alumni base spread all over the country as well as in different parts of the world.

5. Discipline: Having good discipline is a key to success for every one and even for management professionals. Maintain good discipline is a part of your personality and it matters a lot when you work for a organization.

6. Entrepreneurship: to become a successful business leader one must have strong sense of entrepreneurship. They have to be innovative and committed towards their job at their organization.

7. Ethics: Every successful business leader worships good ethics. Good ethics is a key to success of every successful business leader.

8. Leadership: Leadership is the key to success in the field management. The best candidates for an MBA will have strong leadership skills as well as an interest in increasing such skills.

9. Logical analysis: MBA requires highly logical mind, because while working with organization you will come across many puzzled problems, which you have to solve. So logical mind indeed is on the list to become a great management student.

10. Team oriented: MBA student should be team player. MBA student has to work within a team, so one should be team player and he/she should take his team along to solve all the problems faced in the project undertaken.

Being a good student is the trait of being a great employee. It is this age that grooms the students to become a professional. At ISBM students are provided with the best of grooming and with the learning experiences. The world has been grateful to the college for producing professionals that could impact the world for being a better place. The amazing opportunity the college leverages students with is epitome of all. The students are going to acquire the best of professional experiences and with the opportunity to bring a change in the world with the help of their deeds.

The growing competition is sumptuous enough to succumb a lot of students to the pressure. At ISBM we are working towards the development of a course that is oriented and helps students in acquiring only requisite education.